Our Mission

Virtual worlds are the defining creative medium of our generation, yet the infrastructure that supports them is borrowed from a different era.

Banner ads, pre-roll videos, and mid-level pop-ups are outdated web formats dropped into interactive worlds where they were never meant to exist. They break presence and corrode the one thing games are uniquely capable of creating: the feeling of being somewhere else. Existing infra here is lazy, uncreative, and built to expand ad businesses; not to serve the worlds they’re placed in.

The tools used to fund a virtual world are the same tools that undermine what makes it worth funding in the first place. Ad infrastructure inside games has to be different and needs to belong in the world: a billboard on a virtual highway, a poster on a café wall, a branded jersey on an NPC moving through a crowded street. These are details, not interruptions. They make a world feel inhabited. The medium has always had room for this kind of presence. What it has lacked is the infrastructure to make it accessible.

A handful of companies have built native in-game ad tools, and some of our favourite games growing up have had immersive ad infrastructure for decades, but it’s locked behind corporate gatekeeping, enterprise sales cycles, and bespoke integrations. An indie developer building a game they believe in has no access to any of it.

Vakoi is building that infrastructure. Game developers shouldn’t have to choose between growing their player base and making money from it. We are building the agentic infrastructure to create deeply immersive ads unique to any game in minutes. Our agentic tools read the environment, understanding the visual context and art style, and placing ads where they naturally belong.

Advertising in games will mature regardless. What remains open is whether the infrastructure that enables it gets built for everyone, or only for the studios that never needed the help. That is what we are building.